Altadis U.S.A. has informed retailers of several changes to its pricing structure that will be implemented in the coming weeks.
The first announcements concern the import surcharge the company has been collecting to offset the International Emergency Economic Powers Act (IEEPA) tariffs. Since those tariffs were invalidated in February, Altadis U.S.A. will refund the charges collected from retailers through Feb. 23, 2026, as account credits starting in October.
The company is also reducing its current import surcharge from 7 percent to 3.5 percent beginning Oct. 1, which should bring prices down a bit for consumers and retailers.
While that is good news, the company has also announced it will implement a price increase across the majority of its portfolio as of Oct. 1 to keep pace with rising cost pressures. In a letter to retailers, Davide Moro, ceo of Altadis U.S.A., said that increases in manufacturing, fuel, and other domestic costs, as well as operational transitions within the company, have necessitated the increase, which will be the first price increase for Altadis U.S.A. since January 2025.
“This was a deliberate choice, made to protect your business and give us the opportunity to carefully evaluate the situation,” Moro said in the letter. “We recognize that pricing actions affect your business, and we don’t take that lightly. Implementing this price increase now, coupled with a lower import surcharge and crediting customers for the surcharge related to tariffs that were later deemed unlawful, reflects our commitment to winning together.”
The company did not announce exactly how much the price increases would be, but directed retailers to an updated price list, which has not yet been reviewed by halfwheel.
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Altadis U.S.A.
Davide Moro
Price Increases
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Price Increases 2026
Tabacalera USA
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