Category: Pairings

Jameson Irish Whiskey will replace Diageo as the official spirits sponsor for the National Football League (NFL). On Thursday, Jameson announced that parent company Pernod Ricard inked a multiyear deal with the NFL, handing exclusive marketing rights at certain national and international matches to the Irish whiskey category leader. According to a report in Sports Business Journal, Pernod Ricard’s partnership is worth approximately $20 million each year. The announcement comes

There’s no need to relegate frozen drinks to just one season, but a frosty beverage does hit different in the summer. When temperatures touch the triple digits, walking into a bar and simply seeing a churning frozen machine perched on the counter can feel just as refreshing as taking a sip. Even if you decide to host at home instead of going out, it doesn’t mean you have to give

Over the past few years, cold foam has crept its way onto just about every type of drink imaginable. At Starbucks, cold brew gets topped with a thick layer of frothy, protein-dosed foam, and trendy cafés throw a big dollop of sweet, light-as-air cream atop lattes to replicate the look of tiramisu or whichever sweet is trending that week. Cocktail bars have even gotten in on the fun, with creations

We’re long past the point of proclaiming tequila having “a moment.” It’s arrived and taken up full-time residence within the bar community and drinks culture. This triumphant entry into the American mainstream has certainly helped change the spirit’s narrative. As the category’s popularity continues to expand, people have grown more educated about the spirit’s fundamentals, like how it’s made and what additive-free tequila tastes like. This has helped to weaken

When the writer and cookbook author Colu Henry was in college in the late 1990s, she worked weekend evenings as a barista behind the milelong wood bar at Sonsie, then Boston’s hottest dinner reservation. Toward the end of every shift, one of the three bartenders would make her a Vodka Gimlet in a pint glass. “We all drank them because it looked like soda water, and no one wanted to

Those interested in French wine are undoubtedly familiar with the Loire Valley, but digging a little deeper, there are many subregions within this expansive viticultural area to get to know. One of them is the Centre-Loire. And although the slightly misleading name suggests it’s the center of France’s lengthy and endlessly fascinating Loire Valley, that is not the case. Instead, “Centre” refers to the center of France, where the region

The Martini is inescapable. From its origins as a gin-based take on the Manhattan to today’s zany, savory iterations, the drink has become a beloved global staple. And while Dry and Dirty are standard, there are endless ways to tweak the recipe to yield standout versions that both honor and push the boundaries of what a Martini can be. But sometimes, those changes nudge the cocktail too far. Lychee and

Wine bottle corks are getting a second lease on life in New York City. Earlier this month, a New York City Housing Authority (NYCHA) project in Brooklyn cut the ribbon on newly paved pathways and playground surfaces made of upcycled corks. The first-of-its-kind installation is part of the nonprofit Public Housing Community Fund’s (PHCF) $3.2 million initiative to renovate the open spaces at four of NYCHA’s public housing complexes. PHCF

In warm weather, it’s hard to resist the allure of raw shellfish on ice. Despite (admittedly outdated) advice that warns against eating them in months that don’t contain the letter “R,” oyster sales skyrocket in the summer, when slurping bivalves on the half shell can feel like a trip to the beach. But this year, raw bar offerings across New York City may look a little different. After a harsh

It can be easy to look at the current rate of brewery openings in the United States with panic. In 2025, the number of craft brewery closures outpaced openings. The same year, the number of total breweries in the country dropped for the first time since 2005. But the 21st century has still seen incredible growth for the industry. According to data from the Brewers Association, 9,696 breweries were in