Industry Profiles
A stakeholder emerges from the shadows of Imperial Brands PLC
In the premium cigar world influence rarely announces itself in obvious ways. It’s been private, much like the new stakeholders of Imperial. It is not defined by public visibility or consumer branding but by proximity to production, stewardship of heritage, and long horizon thinking that stretches far beyond quarterly markets or even annual cycles. As the new Marketing Director of this new empire, Phil Fischer occupies a position within that