Davidoff is closing out this week with two new product launches.
Today, June 25, is the launch of the new AVO Expresivo, which is said to mark a new chapter for the brand. Blend-wise, it uses an Ecuadorian wrapper over a Honduran binder and fillers from Honduras as well as Jalapa, Nicaragua. The use of Honduran tobacco is not normal for the AVO brand, but an even larger change is that the cigar is made at Diadema Cigars de Honduras S.A., Davidoff’s Honduran factory, best known as the home of Camacho. Every other AVO is made in the Dominican Republic. Davidoff has described this cigar as stronger than a typical AVO.
Expresivo is offered in three vitolas:
- AVO Expresivo Robusto (5 x 52) — $16 (Box of 20, $320)
- AVO Expresivo Toro (6 x 54) — $17.80 (Box of 20, $356)
- AVO Expresivo Churchill (7 x 48) — $17.30 (Box of 20, $346)
It’s not just the blend and where it’s made that are quite different. The packaging is different than the rest of the AVO portfolio. Previously, representatives from Davidoff told halfwheel that the AVO brand will undergo a makeover, with many of the elements found on the Expresivo packaging coming to other lines in the coming years.
This is the first new regular production AVO line since the Syncro Caribe launched in 2021.
Tomorrow will serve as the launch for the Zino Honduras, another new line.
It too is made at Diadema Cigars de Honduras S.A. Blend-wise, it uses an Ecuadorian wrapper over a Honduran binder and Honduran fillers.
It’s offered in three vitolas:
- Zino Honduras Half Corona (4 x 44) — $6.70 (Pack of 5, $33.50/Box of 25, $167.50)
- Zino Honduras Robusto (5 x 54) — $7.50 (Pack of 4, $30/Pack of 5, $37.50/Box of 25, $187.50)
- Zino Honduras Toro (6 x 50) — $8 (Pack of 4, $32/Pack of 5, $40/box of 25, $200)
There are some quirks with the different packaging options. The four-pack of Half Coronas and five-packs of Robusto and Toros will come with cigars that are already cut, a trait that other Zino lines use in smaller packaging formats. Davidoff promotes these as options for those on the go, meaning you wouldn’t need to bring your cutter. However, the five-packs of Half Corona will not be offered to American retailers.
“We are delighted to be launching Zino Honduras to meet the rising demand for more intense cigars,” said Javier González, svp head global marketing & innovation at Oettinger Davidoff AG, in a press release when the cigar was announced in March. “The high quality of these handmade cigars, combined with the enhanced flexibility and spontaneity offered through innovative packaging and cut options, truly sets this line apart and reflects what Zino Cigars stands for as a brand.” In line with Zino Cigars’ price positioning, Zino Honduras also stands out for its attractive value-for-money proposition, making premium cigar enjoyment accessible to a broader audience.”
Overall Score
AVO
AVO Expresivo
Davidoff (Company)
Diadema Cigars de Honduras S.A.
Zino
Zino Honduras
