Tabacalera USA has announced three new Senior Leadership positions effective October 16th, 2026. The positions reflect the company’s commitment to operating as a single, unified Tabacalera USA entity.
First up, Brad Winstead, former CEO of Casa de Montecristo, is now Chief Commercial Officer of Tabacalera USA. He has more than two decades of experience across the business, brands, customers, and retail experience. Winstead now leads commercial excellence and distribution across Altadis U.S.A. and Santa Clara.
Davide Moro, who was CEO of Altadis U.S.A., is now Chief Marketing and Brand Experience Officer of Tabacalera USA. In this role, Moro will lead an integrated marketing, branding, and experiential retail agenda that strengthens storytelling across the company’s portfolio. He will also leverage Casa de Montecristo as a platform for new concepts.
Finally, Nicolas Maslowski, who was CEO of JR Cigar, is now Chief Direct-to-Consumer Officer of Tabacalera USA. He will continue to lead Tabacalera USA’s retail e-Commerce business. At the same time, he will advance the company’s digital agenda, omni-channel customer experience and new growth opportunities.
“These appointments reflect our commitment to operating as ‘One’ Tabacalera USA and bringing the combined expertise of our businesses together to serve customers and partners more effectively,” said Charles Gibb, President & CEO of Tabacalera USA.
“As we continue building a stronger and more connected Tabacalera USA, these three leadership appointments will strengthen our commercial organization, our brands and retail experiences – and our digital growth capabilities,” added Gibb.
