When Boston Beer Company (BBC) debuted Sun Cruiser in 2024, it wasn’t the first canned hard tea to join the craft beer juggernaut’s portfolio. The company was actually one of the earliest in the game, launching Twisted Tea in 2001 — a trailblazer in the category that’s still beloved by its loyal fans today. So, what does this new hard tea add to BBC’s portfolio? Whereas Twisted Tea aimed to
Jump to Tequila Zarpado REAPER cocktail recipes here! The din of curious conversation fills a neighborhood cocktail bar. Placed atop a coaster, a rocks glass is then delicately topped with a chili garnish. A bottle of amber-gold tequila with red peppers and the words “ZARPADO REAPER” emblazoned on the label can be spotted behind the bar. Across New York City, and increasingly across bars and homes throughout the country, cocktail
The wine industry has long relied on tradition: traditions surrounding producers, regions, drinking occasions, and how to market wine. But do those stories still matter to consumers? Do they get people excited about wine, or do they serve as barriers that estrange some people from the category? Adam and Zach discuss all that and more in this week’s episode of the “VinePair Podcast.” Zach is reading: We Asked 12 Bartenders:
Jameson Irish Whiskey will replace Diageo as the official spirits sponsor for the National Football League (NFL). On Thursday, Jameson announced that parent company Pernod Ricard inked a multiyear deal with the NFL, handing exclusive marketing rights at certain national and international matches to the Irish whiskey category leader. According to a report in Sports Business Journal, Pernod Ricard’s partnership is worth approximately $20 million each year. The announcement comes
There’s no need to relegate frozen drinks to just one season, but a frosty beverage does hit different in the summer. When temperatures touch the triple digits, walking into a bar and simply seeing a churning frozen machine perched on the counter can feel just as refreshing as taking a sip. Even if you decide to host at home instead of going out, it doesn’t mean you have to give
Over the past few years, cold foam has crept its way onto just about every type of drink imaginable. At Starbucks, cold brew gets topped with a thick layer of frothy, protein-dosed foam, and trendy cafés throw a big dollop of sweet, light-as-air cream atop lattes to replicate the look of tiramisu or whichever sweet is trending that week. Cocktail bars have even gotten in on the fun, with creations
We’re long past the point of proclaiming tequila having “a moment.” It’s arrived and taken up full-time residence within the bar community and drinks culture. This triumphant entry into the American mainstream has certainly helped change the spirit’s narrative. As the category’s popularity continues to expand, people have grown more educated about the spirit’s fundamentals, like how it’s made and what additive-free tequila tastes like. This has helped to weaken
When the writer and cookbook author Colu Henry was in college in the late 1990s, she worked weekend evenings as a barista behind the milelong wood bar at Sonsie, then Boston’s hottest dinner reservation. Toward the end of every shift, one of the three bartenders would make her a Vodka Gimlet in a pint glass. “We all drank them because it looked like soda water, and no one wanted to
Those interested in French wine are undoubtedly familiar with the Loire Valley, but digging a little deeper, there are many subregions within this expansive viticultural area to get to know. One of them is the Centre-Loire. And although the slightly misleading name suggests it’s the center of France’s lengthy and endlessly fascinating Loire Valley, that is not the case. Instead, “Centre” refers to the center of France, where the region
The Martini is inescapable. From its origins as a gin-based take on the Manhattan to today’s zany, savory iterations, the drink has become a beloved global staple. And while Dry and Dirty are standard, there are endless ways to tweak the recipe to yield standout versions that both honor and push the boundaries of what a Martini can be. But sometimes, those changes nudge the cocktail too far. Lychee and