El Mago has started shipping a new regular production line that was inspired by the James Hotel in Miami Beach.
The James Avenue is actually four different cigars, each a 6 x 54 box-pressed toro. Nick Fusco, founder of El Mago Cigars, told halfwheel that the four releases are not just a case of putting a different wrapper on the same internal blend and that each has a different internal blend.
The first release is the El Mago The James Avenue Connecticut, which is made with a Connecticut-seed wrapper from an undisclosed country covering a habano binder—also from an undisclosed country—and Nicaraguan fillers.
The El Mago The James Avenue Habano incorporates a habano wrapper grown in an undisclosed country, an undisclosed criollo binder and Nicaraguan filler tobaccos.
Third is the El Mago The James Avenue Maduro, a blend made up of a Mexican San Andrés maduro wrapper. a Sumatra-seed binder grown in an undisclosed country and Nicaraguan fillers.
Finally, the El Mago The James Avenue Sumatra is made with a Sumatra-seed wrapper from an undisclosed country, covering a corojo binder from an undisclosed country and Nicaraguan fillers.
Each cigar has an MSRP of $11, and they are packaged in 20-count boxes. The cigars are made at the MGE Cigars Factory in Estelí, Nicaragua.
Nick Fusco launched El Mago in 2022 to honor his grandparents, Maria and Gonzalo Torre, who died in the collapse of Champlain Towers South in Surfside, Fla. The James Avenue lines were inspired by the James Hotel in Miami Beach that Fusco’s grandfather bought in 1989. The hotel is still located on James Ave. in Miami Beach.
In an email, Andrés Sanchez, national sales director for El Mago Cigars, told halfwheel that boxes of all four The James Avenue blends are shipping to stores starting today.
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El Mago Cigars
El Mago The James Avenue
El Mago The James Avenue Connecticut
El Mago The James Avenue Habano
El Mago The James Avenue Maduro
El Mago The James Avenue Sumatra
MGE Cigars Factory
