During its Early Access show on Tuesday evening, Drew Estate announced the upcoming release of a pair of new samplers and the launch of a new rewards program for consumers.
Update (Sept. 28, 2026) — The two new samplers have begun shipping.
The first sampler is the DE30 Box-Pressed Feral Flying Pig Sampler, which contains three cigars in a box-pressed spin of the company 5 3/8 x 60 Feral Flying Pig vitola. Inside each pack are:
- Herrera Estelí Brazilian Maduro Feral Flying Pig Box Pressed
- Undercrown Maduro Feral Flying Pig Box Pressed
- Liga Privada H99 Feral Flying Pig Box Pressed
Pricing is set at $49 per pack.
Next is the DE30 Supremas Sampler, which contains a 6 x 50/54 figurado vitola of three lines:
- Liga Privada H99 Suprema
- Herrera Estelí Habano Suprema
- Nica Rustica Adobe Suprema
Pricing is set at $39 per pack.
Both samplers are expected to arrive at retailers in late September, and while production numbers have not been announced, both are limited productions. There are currently no plans to sell any of the six cigars on their own. Additionally, the cigars won’t be available in California as they are not being registered on the state’s unflavored tobacco list (UTL).
Additionally, the company will soon have a new event-only cigar, the Liga Privada Ünico Serie Tres Serpientes, the first Liga Privada culebra. It uses an H99 Connecticut corojo wrapper and the Liga Privada H99 binder and filler. The three cigars that get twisted and tied together measure 6 1/2 x 43. The Tres Serpientes will be at Drew Estate in-store events beginning this month through December, or while supplies last, with pricing set at $160 for a box of three culebras, a total of nine cigars.
In addition to the new cigars, Drew Estate is launching its DE30 Rewards program, which will allow consumers to earn points for various activities and redeem them for a number of items, including some from the company’s Subculture Studios. DE30 Rewards is a free program to participate in and will be based on an app on your phone.
“DE30 is about showing love back to the people who showed love to us,” said Jonathan Drew Sann, co-founder of Drew Estate, in a press release. “And trust me, we spared no detail at Subculture Studios Nicaragua to deliver on our brand promise for every one of you…for the ones who chose the path less traveled.”
Consumers will earn points for completing their profile, selecting their preferred retailer, purchasing Drew Estate products, and interacting with the company. For instance, purchasing either of the two new samplers will earn a consumer 250 points. Beyond that:
- Consumers will receive five points for every dollar spent on qualifying Drew Estate cigar purchases by scanning or uploading receipts.
- Checking in at a Drew Estate in-store event will earn 100 points.
- Making a purchase at a Drew Estate in-store event will earn 250 points.
- Interacting with the company on social media will earn 100 points per channel.
- Consumers will also earn 250 points for each Drew Estate brand they they purchase.
The company will also have other activities over the campaign for consumers to participate in and earn points, and will give consumers additional points for reaching a number of point levels.
Participants can then redeem their points for a number of rewards, including DE30 clothing, a backpack, ashtrays, hand-painted artwork from Subculture Studios, and other limited pieces created for the campaign, which the company will ship to the consumer upon redemption.
The DE30 Rewards program is currently slated to last for six months, with the earning period ending on March 31, 2027, while points will be redeemable until May 29, 2027. Consumers can pre-register for early access via Drew Estate’s website through Sept. 8, with the company saying it will send out invitations a few days later.
The company also showed off a collection of new promotional knives as well as a new Liga Privada-branded cutter for in-store events. Finally, the company announced that it will be doing tie-in events with Metallica’s upcoming residency at The Sphere in Las Vegas, which kicks off at the end of September.
Overall Score
DE30 Box-Pressed Feral Flying Pig Sampler
DE30 Supremas Sampler
Drew Estate
Drew Estate Early Access
Herrera Estelí
Herrera Estelí Brazilian Maduro Feral Flying Pig Box Pressed
Herrera Estelí Habano
Herrera Estelí Habano Suprema
La Gran Fábrica Drew Estate
Liga Privada
Liga Privada H99 Connecticut Corojo
Liga Privada H99 Feral Flying Pig Box Pressed
Liga Privada H99 Suprema
Liga Privada Único Serie
Liga Privada Ünico Serie Tres Serpientes
Nica Rustica
Nica Rustica Adobe
Nica Rustica Adobe Suprema
Undercrown
Undercrown Maduro
Undercrown Maduro Feral Flying Pig Box Pressed
