Hooten Young has announced a partnership with firearms maker Sturm, Ruger & Co. for Ruger Whiskey and Cigars. The debut release brings together Ruger First-Fire Bourbon and two companion cigars, Rim Fire and Center Fire—all produced by Hooten Young under license from Sturm, Ruger & Co., Inc.
Ruger First-Fire Bourbon is drawn from ten barrels distilled in Kentucky on a 54-inch Vendome column still and matured in Speyside reference char #4 barrels. Manifest Distilling then bottles it in Jacksonville, Florida. The whiskey is aged seven years and bottled at 96 proof (48% ABV). A total of 1,776 750ml bottles were produced. Each bottled is individually numbered from 1 to 1,776, making each one unique. The SRP is $45.99 per bottle.
The Rim Fire and Center Fire Cigars come in a 6 x 54 format. Rim Fire is a medium-bodied Connecticut Shade-wrapped cigar, while Center Fire is a medium to full San Andres. Both cigars come out of Estelí, Nicaragua. Each cigar is priced at $20.00 and is available in 20-count boxes and 4-packs.
The collaboration will be an online exclusive at the Hooten Young Store, with pre-sales beginning October 14, 2026, at 1pm ET.
