Plasencia Cigars has announced that Rodrigo Mendina Mendieta will be its first global ambassador. His role will be to work closely with retailers, distributors, media, and consumers worldwide, helping to further elevate awareness of the Plasencia story.
Mendina was raised in Nicaragua and has worked with Plasencia for some time, playing a key role in its international growth, helping to strengthen the brand’s presence across Europe, Asia, the Middle East, and other international markets.
“What first attracted me to Plasencia was the opportunity to connect my professional career with a product from my country that I deeply believe in,” said Rodrigo. “For years, I asked myself whether a luxury product could come from Nicaragua and stand alongside the world’s most respected brands. Through Plasencia, I have seen that answer become a reality. It is an immense honor to represent a brand that reflects the heritage, craftsmanship, and spirit of the country I love.”
“Rodrigo has been an important part of Plasencia’s journey for more than a decade,” said Ed Bello, Chief Executive Officer of Plasencia Cigars. “His passion for the brand, his deep understanding of international markets, and his authentic connection to our heritage make him uniquely suited for this role. As we continue to grow around the world, Rodrigo will help bring the Plasencia story to new audiences while reinforcing the values that have defined us for five generations.”
Photo Credit: Plasencia Cigars
