Best Cigar Prices, a large retailer based in Drums, Pa., has announced that John Greeby is joining the company as its vp of merchandising.
The company says that he will lead its “merchandising strategy, focusing on product assortment, vendor partnerships, promotional planning, inventory management, and margin growth.”
“I’m incredibly excited to be joining the Best Cigar Prices team,” said Greeby in a press release. “BCP has a strong reputation in the industry and a tremendous opportunity for continued growth. I’m looking forward to working with the team, building strong vendor partnerships, developing our merchandising strategy, and finding new ways to bring value to our customers while helping drive the company’s success.”
Greeby joins after a lengthy tenure at Scandinavian Tobacco Group, where he served in a similar role for STG’s Cigars International division. He is the latest STG/CI alumn to join Best Cigar Prices, a list that includes Craig Reynolds, Oscar Butler, and Laura Barlau, who is now at Espinosa Premium Cigars.
“John brings an incredible depth of industry knowledge and merchandising experience to Best Cigar Prices,” said Greg Fox, president and ceo of Best Cigar Prices. “We’re excited to welcome him to the team. His expertise in vendor relationships, merchandising strategy, and driving profitable growth will be a tremendous asset as we continue to build our business, strengthen our partnerships, and deliver an exceptional experience for our customers.”
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