Plasencia Cigars has named Eddy Guerra as Senior Vice President of Global Marketing. The move is effective June 29, 2026.
Guerra will report to CEO Ed Bello and will be responsible for the company’s global marketing strategy, brand development, product positioning, consumer engagement initiatives, and international marketing efforts.
“It is both a privilege and an honor to join the Plasencia family and lead global marketing for a company whose legacy spans more than five generations and over 160 years. I believe the world is only beginning to appreciate the depth of what this family has built. To help shape the next chapter of that story is an extraordinary opportunity and one of the proudest moments of my career. I look forward to bringing every lesson and every experience from my journey to a brand with limitless potential and a legacy worthy of the global stage,” commented Guerra in a press release.
“Plasencia has spent generations building one of the most respected names in premium tobacco,” said Ed Bello, Chief Executive Officer of Plasencia Cigars. “As we continue to expand our global presence, we are making strategic investments in the future of the brand. Eddy’s experience, leadership, and understanding of premium consumers make him the ideal person to help guide our marketing efforts and strengthen the connection between our story, our products, and our consumers around the world.”
Prior to joining Plasencia, Guerra had brand management and/or marketing lead roles at Gurkha, Altadis U.S.A., Davidoff, and La Flor Dominicana.
