Category: Pairings

Since the 1970s, the rolling hills of vineyards — particularly those on the West Coast — have been hotspots for wine tourism. Now, wine country outings remain popular, but they’re beginning to look a bit different. What was once the most alluring aspect of tasting rooms — the vineyards themselves — appears to now be the least important component of visiting a winery. Instead, visitors prioritize spending time at wineries’

Generations are more or less made up. They’re a social construct, much like “time” and “the rule of law.” That doesn’t mean cultural norms aren’t shifting, and it certainly hasn’t stopped the beverage-alcohol industry from collectively freaking the hell out about it. But from Zoomer to Boomer and beyond, this generation stuff is kinda squishy. Seasons, on the other hand, are pretty real. In the United States, winter tends to