
Plasencia Cigars Appoints Eddy Guerra as SVP of Global Marketing
Plasencia Cigars proudly announces the appointment of Eddy Guerra as Senior Vice President of Global Marketing, effective June 29, 2026. In this role, Eddy will oversee the company’s global marketing strategy, brand development, product positioning, consumer engagement initiatives, and international marketing efforts. He will report directly to Chief Executive Officer Ed Bello. Eddy brings more than 15 years of premium cigar and lifestyle marketing experience to the role.








