
Plasencia Launches “Born of This Land” Brand Campaign
Plasencia Cigars has announced the launch of a new brand campaign titled “Born of This Land,” marking 160 years since the Plasencia family began growing tobacco in 1865. The campaign represents the latest phase of Plasencia’s ongoing brand evolution, following the introduction of an updated logo, visual identity, and redesigned cigar packaging. While those changes focused largely on the company’s visual presentation, Born of This Land shifts attention toward the







