Altadis U.S.A. has announced a new event-only offering known as the Golden Four. The company will present these four-cigar assortments in canisters, available exclusively at “select premier events.”
Inside each canister, there will be four unreleased cigars from Altadis’ big four brands: Montecristo, Romeo y Julieta, H. Upmann, and Aging Room. Altadis says this release is the first batch in an ongoing series that will showcase new, unreleased blends, giving aficionados the chance to try special blends available only at select events nationwide.
“The Golden Four assortment is for the true cigar lover—for the ones who chase what’s rare and undiscovered,” said Gabe Diaz, brand manager for Altadis U.S.A., in a press release. “We’ve opened the doors to our cedar rooms and pulled unreleased cigars from four of our most iconic brands, giving aficionados a taste of something they can’t find anywhere else.”
The Golden Four will not be available to retailers or consumers. It will be offered as part of an event promotion. The collection will begin appearing at events in September 2026.
