David Garofalo, owner of Two Guys Cigars and United Cigars, has announced Cigar Worth. If you know Garofalo, you know he loves cigars, and with Cigar Worth, he has launched a valuation platform aimed specifically at premium cigars. The announcement was made at the Selected Tobacco factory grand opening in Madrid, Spain, and officially launched on October 12th.
“For hundreds of years, premium cigars have been made, collected, gifted, aged, inherited, smoked and admired,” Garofalo said in a press release. “Yet we have never had a trusted system capable of answering one of the most basic questions: What is this cigar actually worth?”
The press release goes on to say:
Baseball cards have price guides. Fine wines have provenance. Luxury watches have serial numbers. Classic automobiles have established valuation systems. Even modern trading cards and comic books have sophisticated methods for documenting rarity and value.
Premium cigars, one of the world’s oldest luxury products, have never had a universal valuation. Until now Introducing Cigar Worth
Cigar Worth is designed to become the industry’s most comprehensive resource for researching, documenting and determining the value of premium cigars.
It is not a cigar-review website, another online humidor or simply another cigar app. It is an entirely new category: a centralized historical and valuation platform created for cigar enthusiasts, collectors, retailers, auction houses, estates, insurers, and manufacturers.
Cigar Worth is designed to become a comprehensive resource for researching, documenting, and determining the value of premium cigars.
Imagine discovering a cigar that was left to you by your grandfather. Instead of searching Google, posting photographs on social media or debating its identity in an online forum, you could search Cigar Worth and learn when the cigar was produced, where it was made, how rare it may be, and its estimated value today.
“Cigar Worth replaces generations of guesswork with organized information and meaningful data,” Garofalo said. “For the first time, we are beginning to build a historical record for the premium cigar industry.”
The October 12 launch introduces Cigar Worth Version 1.0, but Garofalo emphasized that this represents only the first stage of a much larger undertaking. “I have worked on this project for more than three years, and Version 1.0 is finally ready to be unveiled,” Garofalo said. “I could not have reached this milestone without my partner, Aaron Williams. Together, we believe this is a monumental advancement for the cigar industry, and we have much more planned over the next several years.”
Future Phase: Cigar Fingerprint Technology
The next phase of the project will be called Cigar Fingerprint Technology. This ambitious authentication system gives each premium cigar its own verifiable identity. It’s not based on the box or band, but the cigar itself. The vision is to scan and verify each cigar at the factory, then document its journey throughout its lifetime. Because each handmade cigar has distinctive physical characteristics, that information could eventually provide a unique digital identity, like a fingerprint.
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The October 12 launch date carries special significance for Garofalo. First, it commemorates Christopher Columbus’ arrival in the Americas in 1492 – the voyage during which Europeans first encountered Indigenous people smoking rolled tobacco leaves. October 12 would also have marked the 101st birthday of Garofalo’s father.
“This date connects the discovery of tobacco by the Old World with someone whose influence helped shape my own life,” Garofalo said. “I cannot imagine a more meaningful day to begin writing the next chapter of cigar history.”
“One day, people will ask which cigar was the first to be authenticated, which was the first to be digitally fingerprinted and which was the first to have its entire history recorded,” he said. “We are standing at the beginning of that moment. Today, we are launching a website. Tomorrow, we begin building the historical record for every premium cigar ever made.”
At the Madrid announcement, Garofalo concluded with a prediction: “One day, the cigar you are smoking will know more about itself than the person smoking it.”
Users can sign up for different membership tiers:
- Free Account: 1 Hour
- Immediately unlocked dashboard
- Allows you to put five cigars in your humidor
- One Time per Account
- Day pass (24 Hours, $7.95/day)
- Unlock dashboard instantly
- Authenticate cigars and manage humidor
- Allows you to try the full experience risk-free
- Monthly ($9.95/month)
- Auto-renewal monthly
- Priority for new features and enhancements
- Can be upgraded anytime from day pass
- Annual ($99.95/year)
- Auto-renewal yearly
- Priority for new features and enhancements
- Can be upgraded anytime from day pass
Visit cigarworth.com to access the platform and membership.
