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Gestocigars Sees Growing Demand for Affordable Overruns

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Cigar News – October 7, 2026

Gestocigars is seeing increasing interest in more affordable cigars as consumers become more price-conscious. According to the Swiss company, it is currently selling more cigars, but at a lower average price than in previous years.

Gesto Cigars at InterTabac 2026.

A central part of its portfolio is its Overrun concept, which Gesto has been developing since 2014. The company sources cigars directly from manufacturers and offers them under different bands, with the aim of providing long-filler cigars at comparatively accessible prices.

According to Gesto, demand for these Overrun cigars has grown considerably in recent years, particularly since the pandemic.

Looking ahead, the company plans to further expand this part of its business. Gesto currently manages around 600 items and aims to increase its portfolio to approximately 1,000, while restructuring its IT systems to simplify product and data management.

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