Habanos S.A. Launches Montecristo Fragata

The new travel humidor contains 20 Montecristo Fragata Habanos, a brand-new vitola within the brand’s portfolio, presented in the Duke format, with 54 ring gauge x 140 mm in length and the classic Montecristo blend, ranging from medium to full  strength.

Montecristo Fragata Habanos are crafted Totalmente a Mano con Tripa Larga- ‘Totally handmade with Long Filler’, using leaves selected from the Vuelta Abajo area in the Pinar del Río region.

Key details:

• Format: Duke, 54 x 40 mm
• Contents: 20 Montecristo Fragata Habanos
• Blend: Classic Montecristo blend
• Strength: Medium to strong
• Construction: Entirely by Hand with a Long Filler, using leaves selected from the Vuelta Abajo area in the Pinar del Río region
• Special feature: Each Habano features a special band bearing the name of the vitola
• Recommended Retail Price: $1,280 / €1,100 per humidor, 64,00 USD / 55 EUR per stick   (prices may vary depending on the market)
• Availability: Exclusively through Duty Free & Travel Retail channels

Alberto Donar Cruz, Commercial Vice-President of Habanos, S.A., commented:

“Since its inception, Montecristo has embarked on a journey full of successes, and today we are marking a new milestone in that history. There could be no better setting than Cannes, at the heart of the travel retail world, to present Montecristo Fragata: a travel humidor that combines the brand’s legacy with the spirit of discovery and adventure embodied by its name. It is much more than just a new Habano; it is an invitation to embark on a sensory journey and to take an exceptional experience with you wherever your travels may lead.”

José María López, Vice-President of Habanos, S.A., said:

“We have now been marketing exclusive products for the Duty Free and Travel Retail channels for 20 years, with nearly 20 offerings designed especially for travellers who are Habanos aficionados. Montecristo Fragata continues that legacy with a product that combines the excellence and craftsmanship of Habanos with the character of one of our most renowned brands. Having celebrated its 90th anniversary, Montecristo once again demonstrates its ability to continue surprising aficionados, generation after generation, now with a product specifically designed to accompany them on their travels.”

Montecristo Fragata will be available exclusively through Duty Free & Travel Retail channels. The Montecristo Fragata was unveiled on 29 September at the TFWA World Exhibition & Conference in Cannes.

Distributor: Hunters & Frankau Ltd. is the appointed distributor of Habanos in the United Kingdom.