Plasencia Cigars has announced that Tim Griek will be its new Vice President of Sales for EMEA and Global Travel Retail.
Griek has nearly 15 years of experience in the tobacco industry. Since 2023, he has supported Plasencia across the Global Travel Retail channel and the Middle East region. Based in Rotkreuz, Switzerland, he will now oversee sales efforts across Europe, the Middle East, Africa, and Global Travel Retail, working closely with distributors, retailers, and partners.
For Griek, the appointment carries a unique personal significance. His first cigar experience came nearly 15 years ago when he selected a Jalapa torpedo from an office humidor. At the time, he was unaware that the Plasencia family had crafted the cigar.
“What excites me most about this new role is the opportunity to continue building long-lasting partnerships around the world while representing a brand that is setting a new standard of quality in our industry,” said Griek in a press release. “Looking back, it feels like a full-circle moment. Fifteen years ago, my first premium cigar was crafted by the Plasencia family. Today, I have the privilege of helping share their story with partners and consumers around the world. Together with our global partners, we have an opportunity to continue elevating Plasencia as a benchmark for premium cigars worldwide.”
“Tim brings extensive international experience, strong industry relationships, and a deep understanding of global markets,” added Ed Bello, Chief Executive Officer of Plasencia Cigars. “His leadership, strategic mindset, and commitment to building meaningful partnerships make him exceptionally well suited for this role. We are excited to have him guide the next chapter of Plasencia’s growth across EMEA and Global Travel Retail.”
