
The 10 Most Popular Tequila Brands in the World for 2026
In the late 2010s, tequila exploded in the U.S., but recent years have brought a slight downturn in the market. In 2025, the United States imported 32.1 million nine-liter cases of tequila and mezcal, according to the Distilled Spirits Council of the United States (DISCUS), a slight dip from 2024’s figures. The Spirits Business’ annual Brand Champions Report, which ranks brands based on nine-liter case sales, found that six of

