
One Tequila Brand Has an Official World Cup Bottle. The Others Have Pricey Knock-Offs
When the World Cup comes to North America this summer, it won’t just be a spectacle of soccer, it will be an extravaganza of corporate sponsorships. Adidas for sporting goods. Lay’s for snacks, McDonald’s for fast food, and Coca-Cola for sodas. Verizon for telecommunications, Hisense for televisions, and Lenovo for computers. Hyundai–Kia for cars and Qatar Airways for airlines. Bank of America will sponsor banking while Visa grabs credit cards.





